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Businesses turn to Christine to help drive sustainable growth. Here is what she has been saying.

IN THE NEWS

3 Strategies to Earn Consumer Trust in Email Marketing hbr logo
How to Get Empathetic Marketing Right hbr logo
Marketing in the Age of Resistance hbr logo
Unlocking growth: Five keys to make your data sing
Winning Customer Trust: 3 Proven Strategies for Marketers
15 solutions to help brand leaders debunk misinformation
Building trust and connection: Digital empathy for remote leaders
17 steps to align biz marketing strategies with company core values
Authenticity in marketing is a best practice. So, be humble, own up to mistakes, and express a desire to grow.
Can AI Bridge the Sales and Marketing Divide?
How can employees advocate for themselves at work?
Entrepreneurship 101: 12 tips to help business owners succeed
16 tips to make a greater impact on your local business community
Maintaining Loyalty in the Face of Inflation
Bright Marketing Ideas Can Beat Big Branding Budgets
The Good, the Bad and the Ugly of Paid Ads
5 Ways Marketers Can Leverage Gratitude To Succeed
3 Wordsmithing Steps That Can Make Your Graphics More Effective
The Relationship Between Funding and Marketing
3 Ways Marketers Can Earn — and Keep — Customer Trust
4 Business Leaders On Knowing When It's Time To Change Direction
Brand Safety Strategies To Help You Regain Credibility
3 Personal Branding Mistakes Job Seekers Must Avoid
Marketing Trends for 2023
You Got the Big Job Offer. What If You Don’t Want It?
Are You Following Through on Your Corporate Social Responsibility Pledge?
How Apple and Uber Create Messages That Don't Feel Phony-Baloney
Facebook Faces a Long, Uphill Branding Battle to be Known as a Metaverse Company
Power Women: Christine Alemany Of TBGA On How To Successfully Navigate Work, Love and Life As A Powerful Woman
Should You Join a Buy Nothing Group?
‘Everyone has a vested interest’: With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns
Study Reveals American Trust Crisis With Government, Business and the Media
How Small Businesses Can Attract In-Person Visitors Once More
What's the Deal with that Clorox Ad?
How brands should approach April Fools' Day stunts in year two of pandemic
Amazon Is Millennials' No. 1 Brand. So Is Purpose-Driven Marketing Fruitless?
What You Should Know to Fight Video Meeting Fatigue
For consultancies and ad agencies, never the twain shall meet – but does this still apply for digital?
Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them. to Do the Right Thing. It’s Time to Reverse This Trend
3 Ways to Manage Agile Teams at Scale
Authenticity Is Key to Building Solid Relationships Amid the COVID-19 Crisis
How To Reinvigorate Your Personal Brand Like McDonald’s, PBR And UPS
CCPA's Effect on Personalized Marketing and How to Adapt Your Strategies
4 Keys to Building a Strong Sales Enablement Program
How thoughtful disagreement can lead to significant breakthroughs
Pricing Is Imperative to Driving Profitability
4 Unexpected Ways To Achieve Healthy Startup Growth
A Boring Brand Can Overpower Great Leadership. What You Can Do About It
Smart Brands Won't Generalize When it Comes to Gen Z
How to adapt your brand identity to better match your customers
How to narrowly focus your marketing for greatest impact
5 Tips to Build an E-Commerce Revenue Loop
More Women in Leadership Roles -- Why and How It Should Happen
3 Tactics that Might NOT Be Right for Your B2B Brand

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